ABOUT ATUZA

Background

ATUZA, founded by Atuza Nkurlu, is a Tanzanian shoe brand that emerged from the streets of Dar es salaam . The brand  was established in March 2020, with humble beginnings in a small master bedroom in Kinondoni. Atuza’s entrepreneurial journey began in 2017, selling second-hand shoes obtained from Karume market in Dar es salaam and occasionally at Gikomba Market in Nairobi, Kenya. This experience inspired him to create his own shoe brand to meet the demand for high-quality and timeless men’s shoes in Tanzania. The name ATUZA stems from the Swahili word “ouzo” meaning gift, as Atuza him-self was named by his late father, being born on Thanksgiving Day. ATUZA shoes aspires to manufacture locally, expand its presence across Africa and the world, and establish itself as a leading African shoe brand.

Product Range

ATUZA offers a range of stylish and comfortable shoes, including Dress shoes/Oxfords, Brogues, Chelsea Boots, lOAFERS, Mules, Sliders, and Patent Oxfords for occasions. Each pair of shoes combines craftsmanship and contemporary design, reflecting the brand’s commitment to both style and comfort.

Target Market

ATUZA caters to the middle to high-class demographic, including corporates in need of office shoes and grooms/groomsmen seeking wedding or occasion shoes. The brand appeals to individuals aged 16 to 55 who appreciate tradition, quality, and attention to detail. ATUZA’s customers value personal style, staying updated with contemporary fashion trends while embracing their unique sense of fashion.

Key Brand Values and Design Philosophy

ATUZA is guided by the core values of creativity, passion, intergrity, and excellence.. The brand is commited to delivering innovative and meticulously crafted shoes that not only reflect current trends but also stands the test of time. ATUZA’s designs embody harmonious blend of tradition and contemporary style, ensuring that each pair of shoes makes a statement.

Notable Achievements and Recognitions

Top 30 Brands

Atuza was selected by Tanzania Business Registrations and Licensing Agency to participate in the World Intellectual Property Day 2023 celebrations, receiving a certificate of appreciation.

2023 Forbes U30 Summit

The brand attended the 2023 Forbes Under 30 summit Africa held in Gaborone, Botswana.

Featured on Air Tanzania

ATUZA was featured in the October-December 2022 issue of Tanzania's Air Tanzania inflight magazine, Twiga.

Manufacturing and Sourcing

ATUZA sources its materials from various parts of the world, including Asia and Europe, to ensure the highest quality and standards. The brand is commited to ethical practices in manufacturing and sourcing valuing fair trade and sustainable materials.

Distribution Channels

ATUZA currently operates its flagship retail store located in Mikocheni, Dar es salaam. Additionally, the brand utilizes Instagram as a platform to showcase its catalog and share pricing information with customers. To enhance the online presence and facilitate e-commerce we now have our website www.atuza.co.tz